-CONCEPT-
Be MOVED by experiences while MOVING forward
We are convinced that the car of the future will be a product that not only moves you from place to place (MOVING) but also moves your feelings (MOVED).
This will be achieved by advanced technologies such as XR (extended reality) on the car windows, revolutionizing how we interact with vehicles.
-XR in CAR-
XR technology through transparent media like car windows
Our core technology is the world's first "Transmissive XR Technology".
XR (extended reality) is a generic term for technologies that fuse the real and virtual worlds to create new experiences, such as VR (virtual reality), AR (augmented reality), MR (mixed reality), and SR (alternate reality). We are developing a technology that combines real-world scenery with virtual CG objects through a car window to provide users with a new experience.
-TECHNOLOGY-
With our transmissive XR technology, not only a driver but also a passengers in the front and back seat of the car can experience various experiences together. The following is an example of the contents that can be realized.
On the way to the Science Museum, computer-graphic dinosaurs will greet you. Through the representation of buildings on the actual landscape being destroyed by dinosaurs, you will feel as if you have come to an ancient world.
You can specify exactly which building is the "good restaurant" among the rows of stores. Our XR technology guides you to restaurants or shops that fit your feelings since it is location-involved content in a timely manner.
-BUSINESS-
Activities for commercialization
We are currently in the research and development phase and are preparing for actual commercialization. The DUAL MOVE Consortium, established by The Japan Research Institute, Limited, to study the in-car space for advanced in-car contents, has conducted a user marketing survey using a prototype unit, and will continue to develop a business plan in parallel with research and development based on future predictions for the automotive industry.
We are also seeking opportunities for collaboration for R&D and business expansion, as well as recruiting excellent personnel.
![[CES 2025] GIZMODO JAPAN released the short video about DUAL MOVE](https://static.wixstatic.com/media/47ba43_80d99df3b02a4a34ad00e5fbfeb42961~mv2.png/v1/fill/w_1276,h_716,fp_0.50_0.50,q_95,enc_auto/47ba43_80d99df3b02a4a34ad00e5fbfeb42961~mv2.png)
-ABOUT US-
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Company name : DUAL MOVE Co., Ltd.
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Founder : Rui Sato
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Established : January 30, 2023
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Business : Development of XR platform for automotives
Founder / CEO / CTO
RUI SATO
He has been into programming since elementary school and studied electronic control and mechanical engineering at a technical college. In 2000, he won the grand prize at the NHK Robot Contest. Obtained a degree in Molecular and Cellular Biology at Tokyo University (Ph.D. in Science). Author of numerous papers in the field of chromatin.
Joined Astellas Pharma Inc. and worked in research and development of new drugs, worked in Silicon Valley, etc., and obtained MBA. After working in company-wide finance, he launched a new business of micro nerve chips (medical devices) with professors from the University of California, Berkeley, in the Corporate Planning Department of the company.
In 2018, he co-founded Virtualwindow Co., Ltd., and since then, he has been conducting research on the strength of the unique new XR technology and his expertise in all fields of manufacturing from "machines" to "molecules".
Founded DUAL MOVE Co., Ltd. in 2023, CEO.
Senior Manager
Project Management
TATSUNORI YASUDA
He holds a graduate degree in computer science and semiconductor engineering from Hirosaki University. Worked as a Product Expert / Local electronics manager of Nippon Weidmüller K.K. for 6 years. After, he leaded the In-house OEM project as a Business Development Manager. Joined DUAL MOVE Co., Ltd. in 2025.
Principal Engineer
Software Development
OH SATO
Studied electronic control and mechanical engineering at a technical college and majored in information engineering after transferring to a university. Worked on the game development for the console and computer, and development in-house tools as lead programmer at KOEI TECMO GAMES CO., LTD.
In 2019, joined Virtualwindow Co., Ltd.
Since 2023, he has leaded software development in tXR technology.
COO
KAHO WATANABE
She has been interested in innovative technology since university, and conducted research on fuel cells for vehicles in the lab for three years for her undergraduate and graduate thesis. After, interested in protecting technology, she joined the IP department of a conglomerate appliance company, but became interested in the use of intellectual property and joined the intellectual property group of a Big 4 company. After, she shifted to M&A work, and left the company after performing duties related to M&A execution, such as valuations, business DD, financial DD, and financial advisory. She studied abroad in the U.S. in search of global knowledge, and experienced projects such as strategic planning, portfolio management, new drug acquisition consideration, and optimization of sales force allocation in the U.S. at a Japanese pharmaceutical company.
After 2022, she worked for a global IT startup in a wide range of areas including corporate planning, fundraising, accounting, sales, project management, public relations, and recruiting.
She has been in charge of business development at DUAL MOVE Co., Ltd. since April 2024 and has been COO since December 2024.
Principal Engineer
System Development
YUYA NISHIYAMA
He has been engaged in VR research since he was a university student and won an Encouragement Award from IPS of Japan. After working as a mentor at VR Professional Academy, he co-founded Virtualwindow Co., Ltd. in February 2018.
Since 2023, he has been in charge of overall system development, communication with co-developers, and development project management in tXR technology.
Senior Engineer
Electronic Circuit Development
TOMOKAZU YOKOI
He holds a graduate degree in organic chemistry from Nagoya University.
Worked in research and development for a semiconductor company for 12 years. Experienced in board manufacturing, design, analysis, and patent income. After that, prototyping as hardware development, control and content creation using Unity, etc.
Currently, CEO of HoLo360 Inc.
Since 2023, he has been responsible for circuit design and implementation in tXR technology.
-GALLERY-
-LOCATION-
TKS Higashikanda Building B1, 3-3-8 Higashi Kanda, Chiyoda-ku, Tokyo 101-0031 JAPAN